Communication Design : Fashion Branding
Create a new apparel brand and create an identity with it.
Atipico was inspired by the traditional Mexican culture and stereotypes that men should be masculine and women should be feminine, Atipico strives to break those stereotypes.
- Logo Creative Process
- Part of the brands identity is being atypical (atipico, in spanish), and revolving around the Mexican culture.
- The two names where atipico dahlia (dahlia being the national flower of Mexico) and atipico.
- The logo then became atipico with the dahlia flower as a symbol of it.
- Color Pallete
- The color pallete was meant to go along with the mood board
- The over all brand was meant to show vibrant, yet almost gender neautral
- Hang Tags
- Atipico main consumers were young adults, and the brand was meant to